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日期：2012/08/01Giftionery Taipei 2012
Helpful not futile
環保、實用、充滿驚喜的台北禮品展
The universe of gifts is a world much more complex than it seems. Dedicate a room as one held for 66 times in Taipei, one of the capitals Global high Technology, is not a simple thing. For some the duo show / gift implies a sense of futility, a world of gadgets as useless and unnecessary, especially at a time of austerity, attending a show is not a conducive investment in this type of products.
This is a challenge that must be up to succeed on this market, which first passes by a coherent, clear and sufficiently varied to cover all segments of a sector which is not always easy to identify clearly. Where does it go? Where does it end? Every object is potentially a gift. Moreover, when companies are facing the problem of acquisition of such products, destined for their staff, customers, the mission to find suppliers becomes too often a real headache. Yet, whatever one may say, the gift is part of a culture, a lifestyle that universal are not about to be extinguished. This one is a full selling point, in all types of circuit distribution, particularly in the universe of high tech home appliances and tableware.
The gift has evolved into a utilitarian function, and this phenomenon will only increase for various reasons. Consumers reject the useless and the non-recyclable. The gadget they wonder what it can serve no longer has a place. The retailers who survived la mode of gadgetries as we have known there a few years owe their salvation because they offer products to utilitarian purpose, even in the most unexpected areas. With the advent of eco-compatibility, compliance with environmental, development durable items consumption of any kind, are constrained more and more drastic in terms of manufacturing. The phenomenon is now well integrated into the minds of consumers, which implies responses appropriate on the part of manufacturers, regardless of the industry. Indeed, the tightening of legal constraints offers little choice for industrial involved in the universe of electronics, electrical appliances and cooking appliances. Large brands have also shown copies poses, the industrial SMEs, and subcontractors. As for other sectors or subject becomes alternative, they discover under duress they shall not escape the obligations imposed by legislators of all countries to protect a suffering planet. Now the manufacturer of an ordinary tape gift box, paper packaging faces this new problem and does not respond to specifications ever more binding, it will be going away. So will the new world of consumption which everyone will face.
Eco friendly
This digression seemed to us all more necessary as we were affected by these phenomena in our visit to Taipei, at the Giftionery lounge, which as we have said has existed for 66 times. This is whether TAITRA who presides over the destinies shows mastery of the subject better than person. Beyond that we offer pleasantly surprised by its quality, its coherence and diversity, that jumps out is the omnipresence regardless of the environmental sector. "Eco friendly" is the neologism we have even heard on all stands. Taiwan is a paradise of the industry and manufacturers are of competing imagination, even in the sector of small electrical of tableware and products household of all kinds. These companies are experienced in this type exercises and perfect command the subject. They also make a more commercial argument. Which ultimately the most amazing thing is the incredible efforts made by these small companies, mostly local. Thus we have admired manufacturers such extraordinary wrapping paper of all kinds, not just gift wrap, that offer products manufactured based on the most natural that one can find in the nature, namely the stone. From a process that is still sophisticated technology, these manufacturers can manufacture any type paper, gift or otherwise, bag packaging decorative or utilitarian. Better yet these products are almost indestructible, and completely recyclable. They return to their state mineral natural, allowing a cycle undefined set of manufacturing. This process is simply brilliant. It offers the best demonstration of the application of eco-compatibility in the field of products that clutter dangerously the world. It illustrates In any case, the imagination of manufacturers in this sector can not be more sensitive, and the tremendous opportunity for all brands retailers, large consumer bags of all kinds. These days, the costs are probably not suitable for quantitative demand, but the doors open.
Taiwan is a paradise of high technology
In case some people do not know, Taiwan is a haven for high technology and of course everything offers itself is stamped with the seal of what makes SHOWS Legends the glory of an island whose dynamism Industrial is célèbremondialement. This territory of more than 20 million people owes much of its reputation for big names in the computer Asus or Acer as well as HTC, a leading player in the industry smartphones. But Taiwan is also known for its formidable Tycoons like Tery Gou presiding the destiny of the sprawling company Foxconn employees whose le million manufactures products designed Apple, on the territory of the Republic of China, nom official of the Middle Kingdom, while Taiwan, which called among other time Formosa, is named Republic of China, boasts colors different government and an autonomous military defense, a different currency, while being attached in many respects to its gigantic neighbor. In this complex relationship between the two states, there existed ups and downs. However, celleci now seems to be normalizing. If Taiwan and Mainland China not always march under the same flag, interests are common and a step each one to the other in reconciliation. But the difference exist in the Taiwanese lifestyle often closer to Japan, social structures and functioning an economy much less interventionist, if not entirely liberal, although in global competition, the mutual interests between the two territories confess their striking power economic and industrial formidable. Taiwan is a dragon high performance, lest we forget. However despite this dynamic industry, it is live in Taiwan and its people are fiercely attached to this quality of life, remarkable in many respects. Like all areas, and small nation-states in which to live, or revenumoyen the high per capita, where infrastructure is adapted to a modern society, including trade fairs usually know a particular success, and organizing companies are generally very efficient. Taiwan no exception to the rule and TAITRA contraction of Taiwan External Trade Development Council is a very good example. The government is involved directly in the right course of business of an entity that operates as a private company. TAITRA is a machine and exceptionally effective in the show organizer among which is demieux aumonde. She has a wonderful portfolio more than 30 professional meetings, all the same performance than the other, one of the most famous in the area of interest our dear readers, is called Computex, one of the best platforms vous mondiales computer, which the rapid expansion allows it to compete Leadership today at Cebit Hanover.
Full of wonderful surprises
Back to what made us move in the very pleasant town Taipei, namely the famous lounge Giftionery. How surprising to find the dominance of an offer so-called gift to strong staining technology? The domestic industry, namely that allows the electronic component manufacturers to offer offers where high technology is omnipresent. To this end how not acknowledge the extraordinary offer USB drives that beyond their function utility are presented in the forms the most extravagant, most fun, while providing opportunities storage phenomenal. These small objects have become course gifts of the most emblematic gift show, aumême way as pourMP3 mini speakers and iPhone. The other source of wonder is in the world of cooking, appliances and tableware, or suggestion boxes have birth of a production of quite original dishes such as cutting which cut themselves into thin slices, by the insertion of a simple knife. A complex product to describe but extremely ingenious, deserves an importer interested in our region. Obviously, and it must be clear, lesmatériaux, are totally "eco friendly" to use the terminology being on all stands, with all exhibitors. This entire offering dedicated to the cooking shows in any case very clearly if any were needed that the notion of gift was essentially utility function. In this spirit, it is another sector which is very clearly positioned in this niche. This is the healthcare. Dedicated products to health, fitness, maintenance of body, the well-being, have entered strength. High technology, often highly sophisticated, miniaturized or dimensioned in order to facilitate use in all places, they demonstrate that health is a huge market for all citizens the world and the Asian continent no exception to the rule. However as the total body approach is not even in the West, the healthcare products are consistent with traditional local medicine. Products such pèsepersonne with calculation of the body mass index, the autotensiomètres and other detectors are glucose replaced by devices reflexology plantar Asian massage and other body care very typical Asian. Only devices designed to be specialized in improving sports fitness are similar to what can be found in the West.
My design, good design
The decoration also served a unifying theme. The offer demonstrates that exhibitors are national masters in design.And young designers have fire any wood on all sorts of objects. We will remember this anthology, the environment around a luminaire office equipped with classic computers. The designers have uses LED technology to offer lighting products entirely is exceptional in the aesthetic and technical efficiency. The work on supply stationery, other major sector, is equally remarkable. Even if there is no material to surprise, since this is his vocation, the jewelry was also great source of creative inspiration. Before leaving, we could not ignore the beautiful flag of Bhutan, one of the most mysterious states in the planet. His craft has a firework of colors and “zen” atmosphere, just like this country where Buddhist serenity reigns. It is these images of peace. We left the premises, located the heart of the World Trade Center, at the foot of the famous tower 101, the highest in the world. The center exposure contributes to the originality this show like no other. It handles that looks like a ground floor department store and that it give a sense we can be warmer.
What can we learn from this edition of Giftionery 2012 Taipei? That the universe of Gift is in unison with all sectors activity, it suffers the same constraints, requirements in lesmêmes sensitive areas such as environmental compatibility and that the era of unnecessary purchases is over. Anyway supply driven by high technology and the design is well within the current modes and we can only advise European buyers looking for quality products to make a detour to Taipei. They will be moreover very well received.
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Confortique: What is the outcome of this 2012 edition?
Jemery Horng: We fill up the available space with 459 exhibitors, 630 booths, mainly local, but also from Korea, Japan, Singapore and Thailand. You have not been without noticing the very important China Pavilion exposing here for the fourth time and the one dedicated to Bhutan for whom this is a first. We welcomed about 5,500 visitors on the 12 000 who visited the show since the last day we were open to the public. Our main satisfaction comes from the increasing number of foreign visitors in the order of 28%. As the overall number of visitors, it is also up 10%.
Confortique: The show just wrapped its 66th edition. What is the secret of this longevity?
Jemery Horng: It is above all an ability to adapt to the needs and request of a rapidly changing market. This ability to incorporate new trends is the result of many years of experience. We live with our time, our time. This is how we used all the new technologies, social networks to promote the 2012 edition. All this is in fact quite normal in Taiwan as a territory or high technology is one of our industrial strengths.
Confortique: You are especially so far mainly visited by Chinese and Japanese buyers. What is your position on European buyers? Do you organize buying missions?
Jemery Horng: The European buyers are our priority targets for coming years. To this end, our 56 foreign representations have been mobilized, including that of Paris. We have proposed a specific package to enable buyers to visit the show in the best conditions. I sincerely believe that the French market is an important market, and many products made in Taiwan are perfectly suited to it.
Confortique: A few words about TAITRA?
Jemery Horng: TAITRA's primary mission to support local manufacturers and suppliers in their export business development. To this end, we have a high performance team of over 700. In addition to its headquarters in Taipei, TAITRA has 4 other sites throughout, namely Hsinchu, Taichung, Tainan and Kaohsiung, and 56 offices around the world as well. TAITRA hosts over 30 professional exhibitions for 42 years.
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